As per analytics shared by Search Engine Researchers, companies spend anywhere from $10,000 to more than $30,000 per month on Google Ads (previously known as Google AdWords), which maintains an average cost-per-click (CPC) of $1 to $2 for the Google Search Network and less than $1 for the Google Display Network.

Your cheat sheet to Google Ads pricing

In a rush? Use our cheat sheet to Google Ads pricing for a summary:

How much does it cost to advertise on Google?

The average cost to advertise on Google depends on factors like your industry, campaign targeting, and ad network. For example, the average CPC for the Google Search Network is $1 to $2 while the average CPC for the Google Display Network is $1 or less.

What determines Google Ads’ costs?

The following factors determine Google Ads’ costs:

1. Quality Score
2. Ad Rank
3. Campaign and ad settings, like budget, bid, keywords, and targeting
4. Industry
5. Google Ad network
6. PPC tools and services

What costs from Google Ads can I expect?

Typically, businesses can expect the following costs from Google Ads:


How does Google Ads’ pricing work?

Google Ads’ pricing — or how much Google charges your company directly — depends on:

1. Your campaign settings, like your budget and bid
2. Your performance in the Google ad auction, which involves Quality Score and Ad Rank

As a quick summary, the Google ad auction uses your Quality Score (which considers your ad’s relevance, landing page, and past performance) and your bid to generate its Ad Rank. Your Ad Rank determines your ad’s placement and ad’s cost-per-click.

In most cases, industries with a higher CPC spend more on Google Ads.

The consumer services sector, for example, pays an average of almost $7 per click, which can move businesses in the industry to increase their monthly Google Ads spend.

What is Google Ads?

Google Ads, previously called Google AdWords, is Google’s PPC advertising platform.

You can use it to create advertisements, bid on specific keywords, and determine how much you’re willing to pay for every click on your advertisement because Google Ads operates on an auction system, which happens in real-time.

When users search for a keyword you’ve selected, if your bid is higher than what other advertisers bid on that keyword, your advertisement will appear at the top of the search results with a small tag next to it indicating that it’s a paid result.

The best part of Google PPC costs is that you only pay when a user actually clicks on your ad. It doesn’t matter how many times it’s displayed or how many people see it — you only pay when someone clicks and visits your website.

You can also set daily and monthly budgets on a campaign-by-campaign basis. So, after you find a winning keyword to bid on and a winning ad to run, you can let your campaign run knowing that you won’t go over a specific budget.

Need help creating your Google Ads budget?

While most companies spend $9000 to $30,000 per month on Google Ads, there isn’t a definitive answer to the question, “How much does Google Ads cost?” and that’s for good reason.

How much you spend on Google Ads is entirely up to you. The right Google Ads spend for your business depends on numerous factors, including ad performance, your industry, your goals, the tools you decide to use, and more.

Whatever approach you decide to take, Google Ads is a fantastic advertising method for almost any business out there. Worst case scenario, you might lose some of your budget on an unsuccessful test campaign.

But when you realize what you stand to gain from a successful Google Ads campaign, you’ll be asking why you didn’t give it a shot sooner! If you’re looking for help building your Google Ads budget, as well as developing your campaign, our PPC management services for Google Ads can help.

Just contact us online or call us at +91 91377 81722 to speak with an experienced strategist about Google Ads pricing for your business!